Zidan, Moh. Fachrizul, and Sanita Dhakirah. “PENGARUH INOVASI PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN MCDONALD’S MT HARYONO MALANG”. Jurnal Aplikasi Bisnis 9, no. 2 (December 20, 2023): 36–42. Accessed September 10, 2025. http://114.6.41.75/index.php/jab/article/view/3739.